Leading interactive design to support the UX on creating possibly the cutest but the least helpful thing in the app store: the McVitie's iKitten. An augmented reality app allows you to personalise your very own British Blue kitten, dressing it up in purrrfect (sorry) accessories and making it play with a selection of toys.
In less than two weeks after launch, the app was downloaded 59k times, saw 2.2m kitten interactions and trended on the App Store on its day of launch.
Get in touch if you want to know more about my involvement or ping-you my works PDF? : )
