DIG was an innovation accelerator with a mixture of 60 technologists, service designers, strategists and researchers who worked in small teams to develop new products and services to benefit doctors and improve patients' lives.
One of AstraZeneca's significant challenges was developing new products and services for cancer fighters; working as a service designer in London and Washington in a joint venture between the pharmaceutical firm and Publicis, we worked on new services to improve their well-being.
Several products and services went live, including the hugely successful platform LVNG — A network service to support those fighting lung cancer.
Please get in touch with me if you want to know more about my involvement or ping-you my works PDF? : )
