Working across the public sector, supporting their aspirations to make an impactful change through digital transformation and user-centred design, supporting the HM Land Registry transformation programme.

Please contact me if you would like to know more about my involvement. : )

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Working as part of an agile team in the digital transformation programme for the Department of Health and Social Care, NHS England and NHS Improvement.

A discovery piece of work; designing a consent tool for if an intervention is identified during pregnancy or labour, supporting clinicians with mechanisms to capture decision-making and informed consent requirements.

Please contact me if you would like to know more about this work.

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Working as part of an agile team focused on user-centred design for the HMCTS Common Platform programme.

Tasked with breaking down complex user journeys for diverse user groups into features, improving the experience, and analysing the overarching journey from a service design perspective.

An NDA project; Please contact me if you would like to know more about my involvement. : )

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Leading a design team to develop a service to help equip overseas investors with the tools for setting up a business in the UK to align with the Britain is GREAT campaign.

We developed user journeys across multiple platforms, aligning with GDS guidelines and integrating with a bespoke content management system.

Please contact me if you would like to know more about this work.

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As Interactive Design Director and a design lead at BBH London, I was responsible for managing the Tesco.com and Tesco Bank accounts through user-centred design, supporting the above-the-line campaigns on various digital channels.

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At AstraZeneca, one of its significant challenges was in developing new products and services for cancer fighters. Working as a service designer in London and Washington in a joint venture between the pharmaceutical firm and Publicis, we worked on new services to improve their well-being.

Through research and workshops, we mapped out overarching creative ideas with top-level user flows. In mini-workshops presented internally to colleagues and stakeholders, we would vote on the top three products or services, go away and kick off a Beta to develop further with cancer fighters in a co-creation capacity.

Several successful products and services went live, including the hugely successful platform LVNG — A network service to support those fighting lung cancer.

Please contact me if you would like to know more about this work.

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Nothing-to-see. : )

An NDA project; Please contact me if you would like to know more about my involvement.

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McV_01

Leading interactive design to support the UX on creating possibly the cutest but the least useful thing in the app store: 
the McVitie’s iKitten. An augmented reality app allows you to personalise your very own British Blue kitten, dressing it up in purrrfect (sorry) accessories and making it play with a selection of toys.

In less than two weeks after launch, the app was downloaded 59k times, saw 2.2m kitten interactions and trended on the App Store on its day of launch.

Please contact me if you would like to know more about this work.